September 30, 2010

Yamaha's 2009-2010 Global Motorcycle Sales Trumbled on Debt Crisis & Stronger Yen

Yamaha Motor Co., the world’s 2nd motorcycle maker, said sales in North America and Europe may fall twice as much as forecast, since the spreading debt crisis damps demand. Combined sales in North America and Europe may decline as much as 20 percent this year. Slumping demand for motorcycles in developed countries is forcing Yamaha to slash jobs and close plants. The company will shut five factories in Japan and one making boats in the U.S. by 2012, adding to the closure of a motorcycle plant in Italy last year. Yamaha will cut as many as 1,000 jobs this year after eliminating 1,100 positions in 2009.

The company last year posted its first loss since the year ended April 1984 as sales tumbled 45 percent in North America and 25 percent in Europe. Declining demand for large leisure-oriented models in the U.S., such as the 1.3-liter $19,690 Royal Star Venture, contrasts with a recovery in car sales.

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