EICMA 69th in 2011 starts Today (Nov 8th) - The World's Biggest Motorcycle show

EICMA is the Esposizione Internazionale Ciclo e Motociclo e Accessori, or "International Exposition of Bicycles and Motorcycles and Accessories". It's held each year near Milan, Italy, in the massively huge Fiera Milano expo center outside of the suburb of Rho, Italy.

EICMA is the largest motorcycle trade show in the world and all of the major manufacturers will be there with many brand new announcements and product releases. This is the time for those manufacturers to show off their best and latest products every year. However, I wonder if the European credit crisis, especially Greece and Italy, affects the motorcycle business in Europe overall.

There are around 610 exhibitors in few buildings and expected to arrive from 37 countries. It will take 135,000 square meters of display space to hold everything! Attendance of approximately 500,000 people is expected during the week.