On Nov 2009, British motorcycle manufacturer, Triumph, and Swiss watch manufacturer, TAG Heuer, have collaborated to create a special, one-of-a-kind “Bonneville Heuer” Triumph motorcycle. I think this is an absolutely beautiful combination in Europe!
The association between Triumph and TAG Heuer comes as a result of their common values and the legacy of Steve McQueen, who was famously linked to both brands.
The TAG Heuer Bonneville features a unique blue-and-orange paint scheme that was inspired by the Porsche sports car driven by Steve McQueen’s character in the movie Le Mans (1971). McQueen wore a TAG Heuer Monaco watch in the movie, and today TAG Heuer is celebrating the 40th Anniversary of that watch.
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